Full sample · independent review
This sample uses Oitava’s public landing page to show the depth and format of a FirstFold Fix delivery.
It was not commissioned by Oitava and does not imply endorsement. The analysis is based only on information visible on the public page.
Part 1 · diagnosis
The page already has substance. The job is not to invent more; it is to give the strongest reason to care a clear order.
The first screen asks visitors to process portfolio tracking, performance metrics, benchmarks, taxes, fundamentals, earnings, and DCF at once. The strongest entry point—seeing multiple brokerages in one place—gets diluted.
Lead with the unifying outcome. Let the rest of the product become evidence that the promise is real.
“Start free trial” is clear, but it does not remind the visitor what they are about to gain. On a page with many capabilities, the button can reinforce the core job.
Test a value-specific CTA such as “Unify my portfolios—free,” with “No credit card required” directly beneath it.
Importing brokerage data is a sensitive action. The page names supported brokers early, but the first screen does not explain whether credentials are stored, what access is required, or how data is protected.
Add one compact trust line near the CTA and link it to a plain-language security explanation.
A large dashboard is credible, but it makes a new visitor inspect the interface to find the promised value.
Caption the visual with the first useful moment: all accounts combined, normalized to one currency, with performance against a chosen benchmark.
Broker support, currency coverage, IRR, TWR, FIFO, and tax features are meaningful differentiators. In a list, they read like specifications rather than reasons to switch.
Group the proof around three buying questions: Can I connect my accounts? Can I trust the returns? Can I act without another spreadsheet?
Part 2 · replacement copy
One portfolio. Every brokerage.
Import Trading 212, Interactive Brokers, DeGiro, Revolut, XTB, or Trade Republic. Compare performance against the market, track every lot, and estimate taxes—without maintaining another spreadsheet.
Part 3 · testable angles
Your page gets this treatment